Center for Women Business Owners

Do you ever stumble when someone asks you “Tell me about your business”? In most cases you may only have a few seconds to explain what your business is and why it should be important to the person who asked you that question.  I use 5 components to create an elevator message and this message should contain information from each of these components. There are 5 key components to an elevator message: Who are my target customers? Why do I target them? What do I offer them? What … [Read more...]

Challenge and Response. Our times and out lives challenge us ... to rise up and respond to them is a choice. We live in times of accelerated change and therefore of great opportunity and uncertainty. Individuals and organizations are faced with the possibility of unimagined progress or ruin. Hither to unexplored possibilities are opening up all around us, and the foremost need of the hour is an intelligence, a state of mind, with which we can surmount our challenges and avail the … [Read more...]

The internet:  A new venue for selling snake oil? Searching the web (of course, where else?) this is what I learned on wikipedia about the history of snake oil salesmen. The snake oil peddler became a stock character in Western movies: a travelling "doctor" with dubious credentials, selling some medicine (such as snake oil) with boisterous marketing hype, often supported by pseudo-scientific evidence, typically bogus. To increase sales, an accomplice in the crowd (a shill) would often … [Read more...]

Woman Road Warrior Day Celebrates "Women Who Go the Extra Mile And the Shoes They Do It in" In Celebration of Woman Road Warrior Day, you are invited to the Where the Sole Meets the Road. Travel & Show Fashion Show, Networking Event & First Class Breakfast October 28, 2011 7:00 AM - 9:00 AM The Standard Club of Chicago 320 South Plymouth Court Chicago, IL 60604 Join us in honoring "Women Who Go the Extra Mile and the Shoes They Do it In".   For more … [Read more...]

Top Ten Secrets to Making your Business Soar – Secret 2. Last week I revealed Secret 1 to making your business soar of 10 fundamental principles that are typically missed when developing business plans and strategic planning initiatives.  This week I will reveal Secret 2. Continue to rate yourself in each of these fundamental principles.  On the tenth week, total your score to see if your business strategy is designed for success. Secret 2 - HOW DO YOU DEFINE A SUCCESSFUL ENTREPRENEUR? … [Read more...]

More and more, businesses are resorting to the power of PR to get their businesses noticed.  Public Relations is a great way to create awareness, but most importantly, credibility.  It is a “pull” marketing strategy where the prospects are identifying themselves and reaching out for more information based on a soft-sell, non-biased representation of your business.  When are featured on a newspaper, radio or TV, you might not necessarily think about selling your products, but the magic of … [Read more...]