Meet Anna Maria Viti-Welch

Meet Anna Maria Viti-Welch, President of Guy Viti Insurance  for 10 years.  Learn from Anna Maria’s extensive experience managing a very successful woman-owned business.

 1.       Please give a little background on you, Guy Viti Insurance Agency and how long you have been president

 

Guy Viti Insurance Agency is a third-generation family-owned business that was originally started by my grandfather, Guy Viti. Since 1938, Guy Viti Insurance has helped individuals and businesses protect the assets they have worked so hard to achieve. We are a full service independent insurance agency offering personal home and auto, business insurance and employee benefits for any large or small company.

We also have a strong commitment to the community. We are a  Green Certified Business promoting a sustainable and environmentally conscious business (and life) style as well as always being involved and supporting various churches, non-profit organizations and schools.

I have been the president of Guy Viti Insurance since 2000. I am an active advocate of public speaking, educating and networking to which I credit many of my successes.  I hold memberships in the National Association of Women Business Owners (NAWBO) the Food Specialist Professional Network (FSPN), the Women’s Presidents Organization (WPO), the Rotary Club of Highland Park, Illinois Independent Agents organization and the local Chambers of Commerce for Highland Park, Lake Forest/Lake Bluff and Deerfield. I also sit on the board of 1st Bank of Highland Park, Cystic Fibrosis Foundation Committee, NFL Retired Professional Football Players of Chicago Golf Outing 2010 Committee.

2.       How did you become a business owner? 

Hard work and commitment. The agency was started by my grandfather, and then led by my father and now by me. I worked my way up from a Personal Lines agent to the President of the Company.

3.       What were or are some the larger obstacles you had to overcome and can you share some of the approach you took to solve them?

One of the biggest obstacles has been getting our name out there further than just the suburbs.

I really wanted others to know about our company; there are many insurance agencies we compete with, but I wanted to show that even though we are not based in Chicago, we can service our customers as well and better. We are very well-established and I wanted to relay that message to a broader base. I feel that concentrating on networking and putting the time and effort into various organizations has really helped with that. Even though we are located in a smaller North Shore suburban area, reaching out of our local community has allowed us to continue to build strong networks, gain a broad base of clients in the city and elsewhere as well as connect with power partners such as lawyers, accountants and many others. I also enjoy connecting people that I think can benefit from making acquaintance. It is not only great to help others, but it also pays off!

4.       What is the number one recommendation you would have for women who are starting out in business today?

Hard work and commitment. Constantly look for ways to build relationships and concentrate on being a good connector. Listen to what others need and want.

Comments

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