Top 10 Secrets to making your business soar. Secret #1

Top Ten Secrets to Making your Business Soar – Secret 1. Recently, I wrote a white paper outlining the 10 most important secrets that are typically missed when developing business plans and strategic planning initiatives.  In this white paper, the reader can self assess their business strategy for success. Beginning today for the next nine weeks, I will outline the TEN most important topics to consider when planning for your business. Follow along each week and rate yourself in each of these TOP 10 topics. On the tenth week, you will total your score to see How Your Business Strategy ranks.

Secret  1 – Why are you in business?

With staggering statistics showing only two thirds of all new employer firms in the US surviving more than two years, why would you want to own a business?(  Probably because you want to be one of the success stories showing you can beat the odds. But how do you become one of the profitable small businesses in the US?

When I ask future business owners, “Why your own business?” the most frequent answer I receive is:  “To have the opportunity to make unlimited money and to have the independence to work for myself”. This sounds like the perfect American Dream. Then why do so many businesses fail after two years?   In my opinion, the answer to this question is poor planning.  Business owners get so wrapped up in the excitement of incorporating, opening their commercial bank account and getting new business cards, and designing a company logo, they avoid taking the more difficult steps of developing a strategy for their new business. Most plan with the premise, “If I build it, they will come”, or “I have a great idea for a business and I know it will work!” The real reason you should be in business is because your company can provide more value to your customers than your competitors.

Answer these questions honestly to rate your business plan.  On a scale from 1 to 5:  Record your answers and total them at the end of the 10th Secret. For those businesses that have more than one owner, each individual should maintain their own set of answers. Interesting gaps may be identified though this process.

  • If your business plan has specific measurements to guide you on how to measure the value perceived by your customer; rate yourself a 5
  • If you have a written business plan but it does not include specific measurements and goals that are easily achievable including a value statement; rate yourself from 4.
  • If you have a written business plan that provides measurements and goals but you don’t follow this plan; rate yourself from 3.
  • If you have a written business plan but cannot locate it; rate yourself a 2.
  • If you don’t have a written business plan; rate yourself a 1.

Check this site for Secret 2.

Written by Darlene M. Ziebell

Copyright 2008   All Rights Reserved


  1. Business is all about Profit. When we focus on the profit we make from the passion that we have made into a business, then we can go from a HO (Hobby Owner) to a BO (Business Owner). When we just keep our attention “on helping people,” then we tend to give away our services and neglect to honor the value we provide others. When there is a cost involved, people tend to value the work they they need to do to make the change. Everyone is a winner! In creating a business plan, look for the fastest path to cash and seize it and go for it. The more you make, the more you will have to give others and this time from a place of financial security.

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